Jonathan Cheban
The only reason this guy is famous is because of who he hangs out with and the people he knows, of which there are many. Nowadays, connections alone are not going to cut it. Sure, he's developed some ventures with the help of his rich and famous network, but what's left of him when you take that status away?
Blogger
He has to spend his time doing something, so he picked up blogging about pretty much whatever he wants. He blogs about food, and... really nothing else. He's always on red carpets alongside his rich crew, but nothing else is striking about him aside from his contacts list.
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