Zoe Sugg
Zoe Sugg, one of YouTube's most successful beauty gurus, released a makeup advent calendar in 2017 with a hefty price tag. Her fans even trolled her social media and uncovered some nasty tweets she'd posted years before. She apologized for both the advent calendar and the harmful tweets, saying the comments were taken out of context and she'd never say anything like that today.
Ryan Lochte
2012's "Lochtegate" was the product of Lochte and other Olympic teammates claiming they were held at gunpoint while attending the Rio games. The story was fabricated and Lochte admitted to being drunk at the time. He lost several of his largest endorsements because of the scandal.
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