Night Golf
Shadowing is important in all types of artistic endeavors, even branding logo designs. For example, the company Night Golf made a normal white golf ball shine like the light side of the moon. Sometimes it is the space that is surrounding the important image that can create something truly unique and worthy of incredible advertising...
Merck
This pharmaceutical company made the decision that just because they handle pretty noneventful goods, that doesn't mean they can't create a clever logo. The end result became this flower-like design. However, if you look closer you can tell that the logo is actually a capsule shape and two pill shapes. What a creative take on pharmaceutical products!
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